Material Design

Why this was done

Tamarind was an exploratory project aimed at rethinking a niche problem space from first principles. I approached it by deeply understanding user needs and then building a focused, minimal solution. The emphasis was on clarity over feature bloat. It became a strong exercise in disciplined product thinking and execution.

What was done

TIME TO SHIP

VWO’s interface had become cluttered and inconsistent over time, making it harder for users to navigate and trust the product. I led a visual and UX reskin grounded in modern SaaS patterns, simplifying layouts,

The redesign touched nearly every layer of the product experience. This included a redesigned visual system, updated colors and typography, improved layout consistency, refined interaction patterns, and a more unified voice and tone across the platform. The goal was to make VWO feel simpler, more modern, and easier to use at scale.