Moss AI
Moss AI
Why this was done
This project explored how AI could assist users in a mobile-first experience. Starting from a vague idea, I helped shape the product direction, focusing on simple, conversational interactions instead of complex UI. The goal was to make AI feel useful and accessible in everyday tasks. The result was a lightweight, intuitive app concept with clear use cases.
What was done
we made mobile ai we made mobile ai we made mobile ai we made mobile ai we made mobile ai we made mobile ai we made mobile ai we made mobile.
TIME TO SHIP
2 Months
December - November 2023
TIME TO SHIP
2 Months
December - November 2023
VWO’s interface had become cluttered and inconsistent over time, making it harder for users to navigate and trust the product. I led a visual and UX reskin grounded in modern SaaS patterns, simplifying layouts,
The redesign touched nearly every layer of the product experience. This included a redesigned visual system, updated colors and typography, improved layout consistency, refined interaction patterns, and a more unified voice and tone across the platform. The goal was to make VWO feel simpler, more modern, and easier to use at scale.
