poetry book

Why this was done

This was a personal project driven by an interest in language and expression. I created a space for writing and presenting Hindi poetry with a focus on typography and emotion. The goal was to keep it simple and intimate, letting the content take center stage. It reflects my inclination toward storytelling and minimal design.

What was done

TIME TO SHIP

VWO’s interface had become cluttered and inconsistent over time, making it harder for users to navigate and trust the product. I led a visual and UX reskin grounded in modern SaaS patterns, simplifying layouts,

The redesign touched nearly every layer of the product experience. This included a redesigned visual system, updated colors and typography, improved layout consistency, refined interaction patterns, and a more unified voice and tone across the platform. The goal was to make VWO feel simpler, more modern, and easier to use at scale.