How it all began
How it all began
Why this was done
The only project in my portfolio that began without a problem statement !
What was done
Before UI, I sketched obsessively, staying up late practising lines, circles and freehand ellipses on old newspapers.Everything here is hand-drawn: some on paper and scanned, others drawn in SketchBook Pro on my first Wacom Intuos. No AI, which feels strange to clarify after the hours spent building that skill. Eventually, rectangles on a screen became more practical and better paid, and I stopped. These sketches may not reflect my work today, but leaving them out would feel inauthentic.
TIME TO SHIP
VWO’s interface had become cluttered and inconsistent over time, making it harder for users to navigate and trust the product. I led a visual and UX reskin grounded in modern SaaS patterns, simplifying layouts,
The redesign touched nearly every layer of the product experience. This included a redesigned visual system, updated colors and typography, improved layout consistency, refined interaction patterns, and a more unified voice and tone across the platform. The goal was to make VWO feel simpler, more modern, and easier to use at scale.
