How it all began: Sketching

Why this was done

This piece reflects on my journey into design—starting from drawing and hands-on creativity to eventually discovering UX. It ties together how curiosity, experimentation, and mistakes shaped my approach. The goal was to show not just what I do, but how I think. It sets the context for everything else in the portfolio.

What was done

TIME TO SHIP

VWO’s interface had become cluttered and inconsistent over time, making it harder for users to navigate and trust the product. I led a visual and UX reskin grounded in modern SaaS patterns, simplifying layouts,

The redesign touched nearly every layer of the product experience. This included a redesigned visual system, updated colors and typography, improved layout consistency, refined interaction patterns, and a more unified voice and tone across the platform. The goal was to make VWO feel simpler, more modern, and easier to use at scale.