tessalations

Why this was done

A creative exploration of patterns and repetition, this project focused on building intricate tessellations through hand-drawn and digital techniques. It was less about utility and more about flow and precision. The work reflects my natural inclination toward detailed, hands-on creation.

What was done

TIME TO SHIP

VWO’s interface had become cluttered and inconsistent over time, making it harder for users to navigate and trust the product. I led a visual and UX reskin grounded in modern SaaS patterns, simplifying layouts,

The redesign touched nearly every layer of the product experience. This included a redesigned visual system, updated colors and typography, improved layout consistency, refined interaction patterns, and a more unified voice and tone across the platform. The goal was to make VWO feel simpler, more modern, and easier to use at scale.